Experience
Where the tools come from
-
2011 — 2014
eFactor · Web project manager
Coordinating development and design teams to launch web portals; defining KPIs and web marketing strategies; advertising budgets and client reporting.
- Project management
- KPI
- Web marketing
AutozonaE-commerce · eFactor 
Golf Club BolognaCorporate site · eFactor 
Mela CoverE-commerce · eFactor -
2015 — 2016
ABC Marketing · Web project manager & advertiser
Pay-per-click campaigns for retail and B2B clients; traffic analysis to improve usability and conversion rate; the bridge between marketing needs and CMS implementation.
- Google Ads
- Conversion
- CMS
RetifE-commerce · ABC Marketing 
Sedia StoreE-commerce · ABC Marketing 
Più BagE-commerce · ABC Marketing -
2016 — today
E-commerce, across dozens of stores
At Idemedia: building and maintaining PrestaShop stores, full-funnel Google Ads campaigns, catalogue integrations and advanced tracking. The same problems, store after store.
- PrestaShop
- Google Ads
- GA4 / GTM
- Performance
Cyber FlavourE-commerce · Idemedia 
Joy Concept StoreE-commerce · Idemedia 
Nova ModaE-commerce · Idemedia -
2026 — today
Rebuilding the agency's tools
At the agency, I rebuilt an existing plugin and replaced it across all client websites, adding features tailored to each site and creating a process to sell client projects as products in the agency's online shop, with updates and fixes flowing back to client sites. I also automated website publishing after every code change and developed a way to turn page designs into ready-to-use website themes. For payments, including instalments, I created procedures that let clients activate them without handing over administrator login details.
- WordPress
- Automated publishing
- Themes from Figma
- Instalment payments
-
2026
Tools for working with AI assistants
Today I build open-source plugins: extra functions for Claude Code, Anthropic's AI assistant for writing code. They let the assistant use your Chrome browser to check and fix websites, assign work to models with different capabilities and costs, and manage several assistant sessions on the same computer. These tools continue the work I started with online shops and at the agency: when I encounter a practical problem, I build something to address it and share it for others to try.
- Claude Code
- MCP
- Open source
All the other projects (35)
- Zeus Calabria E-commerce · Idemedia
- Gerardo Sacco E-commerce · Idemedia
- Camper Scout E-commerce · Idemedia
- People Store E-commerce · Idemedia
- My Seductive Lingerie E-commerce · Idemedia
- San Biagio E-commerce · Idemedia
- il Gatto con gli Stivali E-commerce · Idemedia
- Bici Scout E-commerce · Idemedia
- Another Beach Project E-commerce · Idemedia
- Pritty Kitty E-commerce · Idemedia
- Rem Global Service E-commerce · Idemedia
- Orsini Gioielli E-commerce · Idemedia
- Silipo Gioielli E-commerce · Idemedia
- ACL Tecno E-commerce · ABC Marketing
- Green Agency Corporate site · ABC Marketing
- Fare Giardini E-commerce · ABC Marketing
- Novintethical E-commerce · ABC Marketing
- Sun Planet Ortona Corporate site · ABC Marketing
- OnlyBio E-commerce · eFactor
- Centro Revisioni Auto Corporate site · eFactor
- Car Repair E-commerce · eFactor
- Unique Uniforms E-commerce · eFactor
- Artees Wear E-commerce · eFactor
- Accessorio Auto E-commerce · eFactor
- Galione E-commerce · eFactor
- Fidelity Car Web Corporate site · eFactor
- eFactor Corporate site · eFactor
- Dal Boni Immobiliare Corporate site · eFactor
- Couture Anonyme E-commerce · eFactor
- Cobe Dental Corporate site · eFactor
- Chiara Secret E-commerce · eFactor
- Vetro Auto E-commerce · eFactor
- Uffici Arredati Bologna Corporate site · eFactor
- Studio Dentistico Kondo Corporate site · eFactor
- Republica 1946 E-commerce · eFactor
Education: Università di Bologna — Cinema, Television and Multimedia Production (2006–2010) · Università della Calabria — Philosophy and Communication Sciences (2000–2005). Certifications: Google Ads (since 2012), Google Analytics (since 2015), PrestaShop Expert Partner (since 2013).